Introducing a diet product like no udder...

Learn how skinny cows led to a revolutionary weight loss product.

When is an Oil Not an Oil?
Jojoba oil is not actually an oil but a rather an ester. The structural differences between an oil and an ester are very small but important.

Jojoba ester is an antioxidant and does not become rancid like oils.

Jojoba oil is a natural mimic of the oil (sebum) that our skin secretes as a lubricant it is an important additive to many quality skin and hair care products today.

To create purified Jojoba ester, Jojoba seeds are pressed and the oil separated from the seed’s skin. The oil is sold for commercial use and the residue, high protein jojoba skin, was originally just thrown away.

Skinny Cows?
Instead of throwing away the protein rich Jojoba seed remains someone had the bright idea of taking these leftovers and creating cattle feed. Since the leftovers were rich in protein it was thought all cattle would gain weight. Instead of increasing in weight, the cattle taking the Jojoba feed actually began to lose weight. In fact any live stock that was given the feed lost weight. The feed was quickly pulled off the market so that it could be determined what caused the unexpected weight lose.

So what was responsible for this unexpected weight loss?

In the late 1990’s Chromadex teamed up with some very large fortune 100 compaies to study the properties of the Jojoba seed and identify the components responsible for the cattle’s weight loss.

ChromaDex
ChromaDex, Inc. is the leading supplier of phytochemical reference standards, consulting services and toxicity screening for products in the nutraceutical and dietary supplement industries.

After years of research it was discovered that a component in the Jojoba seed, called Simmondsin, was a natural appetite suppressant in every mammal they investigated.

ProJoba SlimPlus™
ChromaDex developed the proprietary manufacturing process for making the Simmondsin extract. Knowing that this product could change the direction of the supplement weight lose market ChromaDex decided to file a joint patent for the delicate processing of Simmondsin. This patent was submitted in early 2002

After animal(the original people who fed it to the cows as feed) and human studies (including human tissue work), the Jojoba extract was found to have no known negative side effects.

Simmondsin is one of the 3 key ingredients found in ProJoba SlimPlus and ProJoba International was given the exclusive rights to market this unique formulation. ProJoba International is proud to be the first company in the world to market this unique Jojoba extract based weight management product in its nutritional product line.